The Element of the Marketing Mix That Describes a Means

question 162

Multiple Choice

The element of the marketing mix that describes a means of getting the product to the consumer is known as

• A) a product.
• B) the price.
• C) promotion.
• D) the place.
• E) the process.

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Definitions:

Equilibration

A process described by Piaget in cognitive development where children balance assimilation and accommodation to create stable understanding.

Human Knowledge

The collective information, understanding, and skills acquired by humans through experience, education, and the senses, encompassing both scientific and cultural insights.

Schemes

Plans of action, based on previous experiences, to be used in similar circumstances.

Object Permanence

The realization that objects continue to exist, even when they can no longer be perceived.