The Cluster of Benefits That an Organization Promises Customers to Satisfy

question 31

Multiple Choice

The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a(n) __________.

• A)core benefit proposal
• B)product protocol
• C)marketing program
• D)marketing mix
• E)customer value proposition

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Definitions:

Ricardian Advantage

A theory in economics that suggests countries should specialize in producing and exporting goods in which they have a relative productivity advantage.

Opportunity Cost

The sacrifice of gains that could have been obtained from alternative choices when one is selected.

Tractors

Farm vehicles designed for high torque at low speeds, used primarily for hauling machinery and trailers in agricultural settings.

Bicycles

Human-powered, pedal-driven vehicles with two wheels attached to a frame, used for transportation, recreation, or sport.