Which of the Following Statements About Customer Value Is Most

question 229

Multiple Choice

Which of the following statements about customer value is most accurate?

• A)Target customers assess customer value in terms of the combination of benefits (quality, convenience, etc.), regardless of the price.
• B)Loyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal.
• C)Research suggests that firms can be most successful by being all things to all consumers.
• D)It is impossible to place a dollar value on a loyal, satisfied customer.
• E)To create value for targeted buyers, firms must build long-term relationships with them.

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Definitions:

FTC

Federal Trade Commission; a United States government agency tasked with protecting consumers and ensuring a strong competitive market by preventing anticompetitive, deceptive, and unfair business practices.

Franchisors

Individuals or companies that grant the license to a third party for the conducting of a business under their marks.

Disclosure Statements

Documents that detail and disclose relevant financial and operational information about a specific investment or transaction.

CPA

Stands for Certified Public Accountant, a professional designation given to accounting professionals who have passed a licensing examination and met other state requirements.