Examlex
Specialists in buyers' specific needs would likely be structured using a _______________ method.
Secondary Reinforcer
A stimulus that has become reinforcing through its association with a primary reinforcer, such as money being valued for its ability to purchase food or other basic needs.
Positive Reinforcer
A stimulus that, when presented after a behavior, increases the likelihood of that behavior occurring again.
Negative Reinforcer
A stimulus whose removal following a behavior increases the likelihood of that behavior being repeated in the future.
Stimulus Generalization
The tendency for the conditioned response to be evoked by stimuli that are similar to the stimulus that was initially conditioned.
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