Moving a Customer Past a Need to Really Want the Product

question 61

Multiple Choice

Moving a customer past a need to really want the product is the _____________ stage in AIDA model.

• A) Attention
• B) Interest
• C) Desire
• D) Action
• E) Advertise

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Definitions:

Regression Coefficients

Numerical values that represent the relationship between the independent variable(s) and the dependent variable in a regression analysis.

Estimated Regression Line

A line that runs through a scatter plot of data points, optimally representing the connection between those points.

y-Intercept

The point where a line crosses the y-axis in a graph, representing the value of the dependent variable when all independent variables are zero.

Slope

In a linear equation, the coefficient that represents the rate of change of the dependent variable with respect to the independent variable.