Intangibility Means _________

question 117

Multiple Choice

Intangibility means _________.

• A) A service can not be seen, heard, tasted or felt by a customer
• B) You can carry a service out with you from the retailer
• C) You can not see the product or feel it
• D) You can sense the service through the seven senses of the body
• E) None of the above

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Definitions:

Injunctive Norm

Social norms that guid what is commonly approved or disapproved of within a society, influencing behavior through perceived societal pressures.

Descriptive Norm

Social norms describing what behaviors are typical or normal within a group, guiding individual behavior based on perceived group actions.

Affiliation Goal

A social goal aimed at creating or enhancing relationships with others to fulfill a basic human need for companionship.

Behavioural Judgment

The process of making decisions and forming evaluations based on the behavior and actions of oneself and others.