A Firm Setting Its Promotion Budget as Whatever Funds Are

question 63

Multiple Choice

A firm setting its promotion budget as whatever funds are left over after everything else that's considered a necessity is paid for is using the ______________ method.

• A)Objective-and-task method
• B)Percent-of-sales method
• C)Desire and action method
• D)Comparative parity method
• E)All-you-can-afford method

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Definitions:

Experimental

Pertaining to or based on a methodical plan or procedure to establish cause and effect by testing hypotheses and controlling variables.

Correlational

Pertaining to a statistical relationship between two or more variables, indicating how one may predict the other without implying causation.

Overt Behavior

Actions or responses that are observable and measurable by others, as opposed to thoughts or feelings which are internal and subjective.

Daydreaming

A state of mind involving spontaneous and self-generated thoughts and imaginations, disconnected from immediate external tasks.