Using Scientific Evidence in a Comparative Ad Is an Example

question 18

Multiple Choice

Using scientific evidence in a comparative ad is an example of _______________________.

• A)Fantasy appeal
• B)Endorsement appeal
• C)Humor appeal
• D)Research-based appeal
• E)Slice of life appeal

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Definitions:

Canalized Characteristic

A trait that is genetically determined and less influenced by environmental factors, showing little variation among individuals.

Environmental Variations

Differences in environmental conditions that can affect organisms and lead to differing characteristics among them.

Family Study

A study that compares members of the same family to determine how similar they are on a given trait.

Cousins

Relatives who share a common ancestor other than a parent; typically, the children of one's aunt or uncle.