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Jonquil Has Had a Surge in Customers Switching from Her

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Essay

Jonquil has had a surge in customers switching from her dry cleaner store to a competitor and she can't figure out why.What are some reasons that customers choose to switch service providers? What can Jonquil do to increase customer retention?


Definitions:

Forward Rate

An agreed-upon exchange rate for a currency transaction that will occur at a future date.

Spot Rate

The current market price to immediately exchange one currency for another, often used for immediate currency trades.

Forward Contract

A customizable financial contract between two parties to buy or sell an asset at a specified future date and price.

Accounts Receivable

The amounts owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.

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