List and Explain the Roles That Brands Play for Customers

question 94

Essay

List and explain the roles that brands play for customers, the company and competitors give examples of a brand performing each role.

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Definitions:

Learning Experience

An activity or process that leads to acquiring new knowledge, skills, attitudes, or values.

Cognitive Realms

Areas or aspects of mental processes and activities, including thinking, reasoning, and understanding.

High Expectations

The belief or hope that someone or something will achieve a high level of performance or success.

Privileged Communication

A legal concept that protects certain communications from being disclosed in court without the consent of the party who made the communication.