Lever Brothers, a Worldwide Leader in Consumer Products, Follows a Brand

question 80

Multiple Choice

Lever Brothers, a worldwide leader in consumer products, follows a brand strategy in its personal care division with nine brands (AXE, Dove, Lifebuoy, Lux, Ponds, Rexona, Sunsilk, Signal, and Vaseline) that operate independently of each other.This is an example of _______.

• A) Family branding
• B) Store Branding
• C) Stand-alone branding
• D) Co-branding
• E) National Branding

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Definitions:

Physical Needs

Basic requirements including food, water, air, and shelter that are necessary for survival.

Legal Mandates

Laws or regulations that require individuals or organizations to perform certain actions or comply with rules.

Ethical Reasons

Motivations or considerations based on principles of right and wrong conduct.

Retaliate

The act of returning a negative action with another negative action, often in the context of revenge or defense.