Examlex
The two primary advantages of brand connections for customers are that they connect information with a brand they know rather than sort through information on unfamiliar brands,and strong brands generate a more positive attitude toward the product.
Goodwill
An intangible asset that represents the excess of the purchase price over the fair value of identifiable net assets of a business acquired.
Journal Entry
A record in the accounts of a business which shows a financial transaction, including debits and credits, to maintain the accuracy of the financial statements.
Consolidated Balance Sheet
A financial statement combining all assets, liabilities, and equity of a parent company and its subsidiaries, presenting the financial position of the entire group.
Fair Values
A measure of the estimated market value of an asset or liability, based on the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction.
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