Examlex
Define brand equity according to David Aaker and list the corresponding dimensions.
Weak Ego
Indicates an individual's lack of strength or development in the ego, affecting their self-esteem and ability to manage impulses.
Collectivism
The principle or practice of giving a group's needs and goals precedence over individual desires or ambitions.
Individualist Cultures
Societies that emphasize personal achievement, autonomy, and individual rights, often prioritizing individual goals over group objectives.
Family Obligations
The responsibilities and duties that individuals may have towards their family members.
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