A Marketing Manager Using VALS Is Interested in ____________ Segmentation

question 24

Multiple Choice

A marketing manager using VALS is interested in ____________ segmentation.

• A) Geographic.
• B) Psychographic.
• C) Geodemographic.
• D) Occasion.
• E) Benefits Sought.

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Definitions:

Population Means

The average value of a particular variable across the entire population of interest.

Inferential Statistics

Statistical methods that allow researchers to make inferences or predictions about a population based on a sample.

Starting Salaries

The initial amount of money an individual earns when beginning a new job position.

Random Error

Variability in data or measurements that arises due to chance and affects the accuracy but not the validity of an experiment.