An Idea Used in Segmentation Is Geographic Segmentation, This Means

question 72

Multiple Choice

An idea used in segmentation is geographic segmentation, this means ________.

• A) People are different based upon where they live.
• B) Geography determines ones likes and dislikes.
• C) Consumer respond differently to marketing strategies and programs based on where they live.
• D) The East Coast, West Coast, and Midwest are the most important market segments based upon size.
• E) None of the above.

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Definitions:

Reorder Point

The inventory level at which a new order should be placed to replenish stock before it runs out.

Quantity Discounts

Price reductions offered to buyers who purchase goods or services in large volumes, incentivizing bulk purchases and increasing overall sales.

Cost-Minimizing Order Quantity

The optimal amount of inventory an entity should purchase to minimize total costs including holding, ordering, and shortage costs.

Holding Costs

Expenses associated with storing inventory until it is sold or used, including warehouse space, insurance, and spoilage costs.