Examlex
What is geodemographic segmentation and what are PRIZM clusters?
Hypothesis Testing
A statistical method used to determine the likelihood that a hypothesis about a data set is true.
Research Study
A systematic investigation aimed at discovering new knowledge or understanding existing information through a defined procedure.
Behavioral Intention
An individual's conscious plan or decision to exert effort to perform a particular behavior, often influenced by attitudes towards the behavior and subjective norms.
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention to perform that behavior, which is influenced by attitudes towards the behavior and subjective norms.
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