Lucy Is Executive Assistant to Doug Belden, the

question 75

Essay

Lucy is executive assistant to Doug Belden, the
C.E.O, at Belden & Belden Office Supply. Since Mr. Belden makes most final decisions in regards to purchasing decision, Lucy is a key member of the buying center process. Recently Lucy has received information from a new salesperson for one of their key suppliers, she is now deciding whom to send the information to within the organization. What member of the buying center process is Lucy? What member of the buying center process is the Mr. Belden?
● Lucy is the gatekeeper and Mr. Belden is the decider.

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