Research Shows That Customers Want an Easier Shopping Experience at Staples

question 57

Multiple Choice

Research shows that customers want an easier shopping experience at Staples and are less concerned about price.The result of this research is the ______ made famous in commercials and on office desks all over the country.The "____" message reinforced customer attitudes about the shopping experience and has helped vault Staples to Number 1 in the office supply market.

• A) Simple shopper, simple
• B) Keep it simple stupid, simple
• C) Easy button, simple
• D) Easy button, easy
• E) Keep it simple stupid, easy

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Definitions:

Business-to-Government

Transactions conducted between companies and governmental bodies.

Consumer-to-Consumer

A type of commerce where private individuals trade goods, services, or information directly with each other, often facilitated by a third-party platform.

Higher-End Product

Goods that are considered of superior quality and higher price, often associated with luxury or premium branding.

Sales Process

A series of steps taken by a company to move a product or service from the initial contact with a potential customer to the final transaction.