UniCore Implemented a CRM System Two Years Ago

question 81

Multiple Choice

UniCore implemented a CRM system two years ago.Unfortunately, the IT guys chose the system without asking employees across the board for their input and consequently, most employees have yet to see the value of the system-even though they went through extensive training.This CRM failure can best be described as _____________.

• A) No allowances for organizational change
• B) Low level of employee buy-in
• C) Flavor of the month club
• D) Poor training
• E) Business unit silos

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Definitions:

Balance of Payments

A comprehensive summary of all economic transactions between residents of one country and the rest of the world over a specific period.

Exchange Rate

An economic measure that indicates how much one currency is worth in terms of another and is used in international financial transactions.

Mexican Pesos

The currency of Mexico, represented by the symbol $ or MX$ to differentiate it from other dollar-denominated currencies.

Appreciated

An increase in the value of an asset over time, often used in the context of currency, real estate, or financial investments.