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Whitney just got hired as a consultant for a regional supermarket chain in the South.In her first week of work she realized that this supermarket chain has not paid much attention to their competitors.At her first Friday meeting with her manager, she explains that she believes a competitive scenario analysis is necessary.Why is the competitive scenario analysis so important?
Attribution Theory
A psychological concept that explains how individuals deduce the causes of their own and others' behavior.
Perception Interpretation
The process of making sense of sensory information, where individuals attach meaning to what they perceive through their sensory inputs.
Self-Fulfilling Prophecy
A phenomenon where an individual's or group's expectations about an outcome cause behaviors that make the outcome more likely to happen.
Punishment
The application of an undesirable outcome in response to a behavior, with the aim of decreasing or eliminating that behavior.
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