Walter's Pantry, a High-End Grocery Store, Started Offering Gourmet Made-To-Eat

question 111

Multiple Choice

Walter's Pantry, a high-end grocery store, started offering gourmet made-to-eat meals for customers to take home for lunch or dinner.By doing this, Walter's Pantry expanded its indirect competitors to include ________________.

• A) Personal Catering Companies
• B) Grocery Stores
• C) Fast food chains
• D) A & B
• E) A & C

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Definitions:

Demographic Segmentation

The process of dividing a market into segments based on demographic factors such as age, gender, income, education, or ethnic background to tailor marketing strategies.

Behavioral Segmentation

A segmentation method that divides customers into groups based on how they use the product or service. Some common behavioral measures include occasion and loyalty.

Geographic Segmentation

A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.

Benefits Segmentation

A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.