When Customers Are Given the Opportunity to Purchase a Package

question 11

Multiple Choice

When customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately,the firm is using a __________________ strategy.

• A)Product line pricing
• B)Captive pricing
• C)Price bundling
• D)Reference pricing
• E)Prestige pricing

---

Definitions:

Net Sales

Income generated from sales once returns, allowances for damaged or missing items, and discounts have been subtracted.

Accounts Receivable

Represents the money owed to a business by its customers for goods or services delivered but not yet paid for.

Accounts Receivable

Accounts Receivable represents the money owed to a company by its customers for goods or services delivered but not yet paid for.

Sales Revenue

The income that a company receives from its normal business activities, usually from the sale of goods and services to customers.