When a Competitor Used Its Logo in a Disparaging Way

question 29

Multiple Choice

When a competitor used its logo in a disparaging way in an advertisement,XYZ brand sued the competitor.It won the suit on the basis that the competitor violated its trademark.This is an example of the _______ role the brand plays for the brand sponsor.

• A) Benchmarking
• B) Education
• C) Protection
• D) Invigoration
• E) Categorization

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Definitions:

Shareholders Votes

The rights of shareholders to vote on corporate matters, such as electing directors or approving policies, typically based on the number of shares they own.

Trust Holdings

Assets held in a trust by one party for the benefit of another, including real estate, stocks, bonds, and other investments.

Tax Rate

The percentage at which an individual or entity is taxed on their income or property.

Employee Stock Ownership Plans

Retirement plans designed to give employees ownership interest in the company by allowing them to acquire stock, contributing to company success and employee benefit.