All of the Following Are Basic Principles Behind Segmentation EXCEPT

question 2

Multiple Choice

All of the following are basic principles behind segmentation EXCEPT:

• A) Not all customers are alike.
• B) Subgroups of customers can be identified on some basis of similarity.
• C) Segmentation of the market leads to effective inventory management
• D) Subgroups will be smaller and more homogeneous than the overall market.
• E) Needs and wants of a subgroup are more efficiently and effectively addressed than would be possible within the heterogeneous full market.

---

Definitions:

Corporate Culture

The shared values, beliefs, behaviors, and practices that characterize a company or organization.

Ethical Awareness

The recognition of the moral principles that govern a person's behavior or the conducting of an activity.

Ethical Leadership

Leadership that is directed by respect for ethical beliefs and values, and for the dignity and rights of others.

Integrity

The quality of being honest and having strong moral principles.