When a Marketer Groups Customers According to Their Desire for the Crucial

question 70

Multiple Choice

When a marketer groups customers according to their desire for the crucial value-adding properties of an offering,the marketer is using _________.

• A) Psychographic segmentation
• B) Social class segmentation
• C) Income segmentation
• D) Benefit sought segmentation
• E) Geodemographic segmentation

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Definitions:

Dependent Clause

A group of words that contains a subject and a verb but does not express a complete thought and cannot stand alone as a sentence.

Emphasize

To give special importance or prominence to something in speech or writing.

Simple Sentence

A sentence structure consisting of only one independent clause that has a subject and a predicate.

Numerals

Symbols or characters used to represent numbers.