In the B2B Market, How Do You Segment by Operating

question 40

Essay

In the B2B market, how do you segment by operating variables?

---

Definitions:

Ataque De Nervios

A cultural syndrome primarily seen in Latin American communities, characterized by symptoms of intense emotional upset, including crying, trembling, and sensations of heat in the chest and head.

Central American

Pertaining to the geographic region of Central America, which includes the countries situated between Mexico and South America.

Guatemalan Woman

Refers to a female individual from Guatemala, a country in Central America.

Nervios

A culturally specific syndrome found in Latin American communities, characterized by emotional distress and somatic symptoms like headaches and stomachaches, often in response to stress.