_____ Tends to Reinforce Existing Attitudes and Creates a Real

question 67

Multiple Choice

_____ tends to reinforce existing attitudes and creates a real challenge for marketers trying to overcome negative beliefs and attitudes since people are less likely to be aware of or retain information which contradicts their beliefs and attitudes.

• A) Selective awareness
• B) Selective distortion
• C) Selective memory
• D) Selective retention
• E) Selective hearing

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Definitions:

Constant Returns To Scale

The property whereby long-run average total cost stays the same as the quantity of output changes.

Inputs

Factors including workforce, materials, and funds employed in the process of creating products or offering services.

Production

The process of combining various material inputs and immaterial inputs (plans, know-how) to make something for consumption.

Constant Returns To Scale

A situation in production where increasing the amount of inputs results in a proportionate increase in the output.