The Most Important External Forces on Consumer Choices Are ____________

question 84

Multiple Choice

The most important external forces on consumer choices are ____________ forces.

• A) Culture and personality
• B) Culture, language, and, values
• C) Situational, social, and cultural
• D) Personality, subculture, and social

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Definitions:

Secret ARGs

Alternate Reality Games that are kept hidden or unannounced, engaging participants in a game that blends the real world with puzzles and storytelling.

Sponsor's Deep Pockets

Refers to the financial strength or substantial funding resources a sponsor can provide for marketing or event support.

Dark Play ARGs

Alternate reality games that involve more secretive, mysterious elements or narratives, often requiring deeper investigation or engagement from players.

Branded Mini-game

A short, entertaining game created by a company to promote its brand, product, or service.