Organizational Learning Occurs in Which Phase of the CRM Process

question 54

Multiple Choice

Organizational learning occurs in which phase of the CRM process?

• A) Knowledge discovery
• B) Market planning
• C) Analysis and refinement
• D) Customer interaction
• E) Direct sales

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Definitions:

Initial Outlay

The initial investment amount or the upfront cost required to start a project or investment.

Sunk Cost

A cost associated with a project expended prior to making the decision to undertake that project (for example, the cost of research into the idea). Since sunk funds are already gone, they cannot alter future costs or benefits, and should not be included in the analysis leading to a decision.

Opportunity Cost

The benefit foregone by using an asset in a particular way. Usually the income or benefit it would produce in its next best use.

Cash Outflow

Money going out of a business or individual's account, typically to pay for expenses, investments, or acquisitions.