In Which Phase of the CRM Process Is Customer Information

question 116

Multiple Choice

In which phase of the CRM process is customer information analyzed through various customer touchpoints?

• A) Knowledge discovery
• B) Market planning
• C) Analysis and refinement
• D) Customer interaction
• E) Direct sales

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Definitions:

Cultural Imperatives

Cultural imperatives refer to the essential norms, values, and practices that are widely considered necessary or obligatory within a specific society or culture.

Virginity

The state of never having had sexual intercourse.

Sexual Activity

Engaging in behaviors related to sexual intercourse or other actions intended to result in sexual arousal and satisfaction.

Disabilities

Physical or mental conditions that limit a person's movements, senses, or activities, impacting their daily life and interactions.