To Use Touchpoints Successfully, the Firm Must ________________

question 6

Multiple Choice

To use touchpoints successfully, the firm must ________________.

• A) Try to identify all possible touchpoints
• B) Develop specific objectives for the kind of information needed at each touchpoint
• C) Figure out what kind of data are needed
• D) Develop policies on how the information will be accessed and used.
• E) All of the above

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Definitions:

Target Consumer Base

The specific group of customers that a company aims to reach with its products or services.

Customized Products

Goods that are modified or built according to the specific requirements or preferences of a customer.

Global Branding

A marketing approach where promotion, product, and price are standardized globally.

Marketing Approach

A strategy businesses use to identify and meet the needs of their customers through various activities like advertising, selling, and delivering products.