The Internet Has Made It Easy for Customers to Access

question 62

Multiple Choice

The Internet has made it easy for customers to access information, disinformation, post their opinions and read other people's opinions.From a marketer's point of view, this has caused _______.

• A) A shift to product glut and customer shortage
• B) A shift in generational values and preferences
• C) A shift in power from marketers to consumers
• D) A shift to demanding return on marketing investment
• E) A shift to Marketing (Big M) and marketing (little m)

---

Definitions:

Insomnia

A common sleep disorder characterized by trouble falling asleep, staying asleep, or getting quality sleep.

Insomnia

A condition that causes trouble with either initiating or maintaining sleep.

Narcolepsy

A lasting sleep disturbance featuring intense sleepiness throughout the day and spontaneous sleep attacks.

REM Sleep

A phase of sleep characterized by rapid eye movement, increased brain activity, vivid dreams, and temporary paralysis of the major muscles, considered important for memory and learning.