Southwest Air Was the Only Airline in the U

question 56

Multiple Choice

Southwest Air was the only airline in the U.S.that did not lose money in the year following the 9/11 terrorist attacks on the United States in 2001.This fact most likely reflects the company's _____________.

• A) Advertising budget
• B) Marketing (Big M)
• C) Marketing (little m)
• D) Relationship orientation
• E) Sales orientation