Demassification Refers to Customers Becoming Part of Mass Markets That

question 33

True/False

Demassification refers to customers becoming part of mass markets that reflect mass behavior and mass values.

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Definitions:

Government Purchases

Spending for goods and services by all levels of government; government outlays minus transfer payments.

Net Exports

The value of a country’s exports minus the value of its imports.

Transfer Payments

Payments made by the government to individuals or organizations without the receiver providing any goods or services in exchange.

GDP Calculation

The process of determining the Gross Domestic Product of a country, which can include adding up all income earned in the economy or all expenditures made.