Compare and Contrast Data Mining and Customer Profiling

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Examlex · Accepted Answer

The Answer is Data mining is a data analysis technique where large amounts of data are taken and analysed for potential patterns and relationships that may exist.
Customer profiling is a process where data on a customer's website viewing habits are used to build a profile of their interests,needs and preferences,which can then be used for targeted advertising.
Organisations can undertake data mining and customer profiling,often without the user being aware of it: there is often no explicit seeking of consent to the gathering and use of the data collected.Consumer advocates see this as an invasion of privacy that can lead to a lack of trust on the part of the consumer.This lack of trust has big implications for the future development of e-commerce.Additionally,the customer profiling may not necessarily generate an accurate picture of the customer.

Compare and Contrast Data Mining and Customer Profiling

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