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Which of the following statements is false?
Horizontal Marketing System
A collaboration strategy where companies at the same level of the value chain join forces to exploit a marketing opportunity.
Administered Vertical Marketing System
A coordinated marketing system managed by a single channel member to achieve efficient distribution.
Wholesaler-sponsored Voluntary Chains
Agreements between independent retailers and wholesalers to engage in bulk buying and standardized selling practices to compete with large chains.
Retailer-sponsored Cooperatives
Retailer-sponsored Cooperatives are groups of independent retailers who collaborate to pool buying power and resources in order to compete with larger chains.
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