Examlex
Which of the following statements is FALSE?
Product-Mix
The total range of products that a company offers to sell, including all its product lines, variants, and items.
New-Product Characteristic
Features or attributes that define a newly launched product, distinguishing it from existing products in the market.
Potential Customer's Needs
Represents the specific requirements or preferences of potential buyers that businesses aim to meet with their products or services.
Product Knowledge
The understanding of a product's features, benefits, applications, and uses, which is crucial for effective sales and marketing efforts.
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