Applying Its Innovation Strategy to "Involve Some Consumers in Product

question 254

Multiple Choice

applying its innovation strategy to "involve some consumers in product design as soon as we have the concept," __________ launched ____________ in 2012.It is "a revolutionary three-chamber dose that cleans,fights stains,and brightens" laundry.

• A) Nestlé; Oxi Clean 2.1
• B) Arm & Hammer; Clean Burst
• C) Procter & Gamble; Tide Pods
• D) S.C. Johnson & Sons; Shout
• E) Unilever; Wisk

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Definitions:

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