Ingram Micro Is the Biggest Computer Wholesaler in the World

question 218

Multiple Choice

Ingram Micro is the biggest computer wholesaler in the world.It has two divisions.One provides supplies for companies that manufacture computer products,such as IBM and Microsoft,to which it sells motherboards,monitors,etc.The other has been developed to serve the needs of the resellers and retailers who sell computers to businesses and individual customers.It sells them user-ready computers.In this example,Ingram Micro would use which type of organizational structure for marketing?

• A) product line grouping
• B) geographical grouping
• C) functional grouping
• D) matrix organization
• E) market-based grouping

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