Actions Taken During Market Product Focus and Goal Setting,Step 2

question 109

Multiple Choice

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) set market and product goals, (2) select target markets, (3) find points of difference,and (4) __________.

• A) identify industry trends
• B) research customers
• C) develop the program's marketing mix
• D) develop the budget by estimating revenues, expenses, and profits
• E) position the product

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Definitions:

Overnighted

A term used to describe items that are shipped or delivered to reach their destination overnight.

Prompt Shipment

The action of sending goods quickly and without delay following the receipt of an order.

Negotiation

The transfer of an instrument in such form that the transferee becomes a holder.

Written Form

Refers to the requirement for certain agreements or documents to be in writing in order to be legally enforceable or valid.