Is the Primary Disadvantage of Employing a Full Coverage Strategy

question 141

Multiple Choice

is the primary disadvantage of employing a full coverage strategy?

• A) Gaining market distribution will be costly.
• B) The organization may be spread too thin.
• C) The organization achieves neither marketing nor manufacturing synergies.
• D) R&D-manufacturing has the difficulty of producing multiple new lines.
• E) The organization cannot take advantage of marketing or manufacturing synergies available to it through market or product specialization.

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