Action Item List Refers to an Aid to Implement a Marketing

question 27

Multiple Choice

action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________, (2) the person responsible for completing the task, (3) the date to finish the task,and (4) what is to be delivered.

• A) the task
• B) the budget
• C) the product or service
• D) the points of difference
• E) the promotional message

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Definitions:

Consumer Products

Goods and services that are bought by individuals for personal use.

Marketing Channel

The pathways or routes through which goods and services flow from the producer to the consumer.

Advertising Media

The communication platforms used to promote and market products or services to target consumers.

Direct To Consumer

A business model where companies sell products directly to consumers, cutting out any intermediaries such as retailers or wholesalers.