Encyclopedia Britannica Pays to Have a Business Reply Card Bound

question 24

Multiple Choice

Encyclopedia Britannica pays to have a business reply card bound into magazines adjacent to its advertisement.The ad asks people to return the card for more information on how its encyclopedias can help children do better in school.Encyclopedia Britannica is engaging in __________.

• A) cold-canvassing
• B) order taking
• C) sales follow-up
• D) stimulus-response selling
• E) prospecting

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Definitions:

Quadrate Lobes

Generally refers to a lobe of the liver, but "quadrate lobes" as plural is not a standard anatomical term, thus could be considered incorrect without further context.

Simple Columnar Epithelium

A single layer of tall, closely packed cells, lining organs such as the intestines and involved in absorption and secretion.

Microvilli

Microvilli are microscopic cellular membrane protrusions that increase the surface area for absorption or secretion, common in cells of the intestines and kidneys.

Hepatic Triad

A component of the liver's microscopic anatomy, consisting of a bile duct, hepatic artery, and hepatic portal vein, crucial for liver function and health.