Matthew Is Planning a Trip to Mexico for Spring Break

question 275

Multiple Choice

Matthew is planning a trip to Mexico for spring break.Around midnight,he decides to log on to the computer in his dorm room to book his flight through Orbitz,an airline,car rental,and lodging electronic reservation system,.It takes him about 5 seconds to connect to Orbitz,where he is prompted to enter his preferred travel dates and times and to specify which of several criteria,such as schedule or price,is most important to him.Matthew is on a tight budget,so he checks the prices of several flights.A second or two after submitting this information,data about several flights on various airlines,arranged from least to most expensive,appear on his computer screen.He requests seats on the connection that best meets his budget and scheduling preferences,and receives instantaneous confirmation of his reservation.After providing his credit card number,he prints out a copy of his itinerary.The total time to complete the transaction is less than five minutes.Orbitz created customer value for Matthew by contributing to which of the following utilities?

• A) time utility
• B) place utility
• C) possession utility
• D) form utility
• E) all of these

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Definitions:

Bankruptcy Action

A legal proceeding involving a person or business that is unable to repay outstanding debts, leading to the legal process of liquidating assets to pay creditors.

Civil Penalties

Fines or sanctions imposed by a civil court on individuals or entities as a consequence of violating statutory law or regulatory requirements.

Clean Air Act

A federal law in the United States aimed at controlling air pollution and protecting air quality.

EPA

The Environmental Protection Agency, a federal agency tasked with protecting human health and the environment by enforcing regulations based on laws passed by Congress.