Unique Capabilities of Internet Technology,__________ and __________,Promote and Sustain Customer

question 137

Multiple Choice

unique capabilities of Internet technology,__________ and __________,promote and sustain customer relationships.

• A) choice; control
• B) cost; convenience
• C) interactivity; individuality
• D) communication; information
• E) choiceboards; collaborative filtering

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Definitions:

Repositioning

The process of changing the market position of a product or a brand to target new demographics or market segments.

Target Market

The specific segment of consumers most likely to be interested in a company's product or service, characterized by specific demographics or behaviors.

Primary Market

The financial market where new securities are issued and sold for the first time to investors.

Marketing Efforts

The actions companies take to promote and sell their products or services in the market.