Popularity of Multichannel Marketing Is Apparent in Its Growing Impact

question 113

Multiple Choice

popularity of multichannel marketing is apparent in its growing impact on online retail sales.Multichannel marketers are expected to register about __________ of U.S.online retail sales in 2012.

• A) 40 percent
• B) 50 percent
• C) 60 percent
• D) 70 percent
• E) 90 percent

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Definitions:

Equilibrium

A condition or state in which market supply and demand balance each other, and as a result, prices become stable.

Buffalo Meat

The meat derived from buffaloes, considered a source of protein and widely consumed in certain cultures and countries.

Surplus

The situation in which the quantity of a product supplied exceeds the quantity demanded at the current price; often leads to downward pressure on prices.

Shortage

A situation in which the demand for a product or service exceeds the supply available at a specific price.