Personalization Refers to

question 39

Multiple Choice

Personalization refers to

• A) the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• B) a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.
• C) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• D) the interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.
• E) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

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Definitions:

Detailed Notes

Comprehensive written records that capture the essential points of a lecture, meeting, or any information-gathering event in detail.

Gender Influences

The effect that gender roles and expectations can have on behaviors, communication styles, preferences, and opportunities in society.

Tentative

Describes something that is not final or firmly established; provisional or uncertain.

Masculine

Characteristic of or associated with men, often related to attributes or roles traditionally regarded as male.