Online Consumer Lifestyle Segment Called "Hunter-Gatherers

question 77

Multiple Choice

online consumer lifestyle segment called "hunter-gatherers"

• A) rarely spend money online and use the Internet only as an information source.
• B) regularly visit their favorite bookmarked websites and spend the most money online.
• C) regard the Internet as a convenient tool for buying music, books, and computer software.
• D) are married couples with children at home who use the Internet like a consumer magazine.
• E) consist of young, affluent single consumers who spend more time online than any other segment.

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Definitions:

Equal

Having the same quantity, measure, or value as another.

Population

In statistics, the complete set of items or individuals considered for a survey or study.

Population Standard Deviation

A measure of the dispersion of all values in the entire population from the mean of the population.

Confidence Interval

A range of values that is believed to contain an unknown population parameter, calculated from a given set of sample data.