Online Consumer Lifestyle Segment Called "Click-And-Mortar

question 157

Multiple Choice

online consumer lifestyle segment called "click-and-mortar"

• A) are women who browse retailer websites but do their actual purchasing at traditional retail stores.
• B) rarely spend money online and use the Internet only as an information source.
• C) regularly visit their favorite bookmarked websites and spend the most money online.
• D) regard the Internet as a convenient tool for buying music, books, and computer software.
• E) consist of young, affluent single consumers who spend more time online than any other segment.

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Definitions:

Memory

The cognitive process involving the encoding, storing, and retrieving of information over time.

Encoding

The method of transforming data into a format that can be retained in memory storage.

Storage

The retention of information or material in memory for future retrieval.

Retrieval

The process of getting information out of memory storage and into conscious awareness.