Study Conducted by C&R Research on Behalf of Disney Online

question 22

Multiple Choice

study conducted by C&R Research on behalf of Disney Online has identified four segments of mothers based on their Internet usage.The Mrs.Net Skeptic segment represents __________ of online moms.

• A) 12 percent
• B) 14 percent
• C) 20 percent
• D) 31 percent
• E) 35 percent

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Definitions:

Folkways

Norms for routine or casual interaction that guide everyday behavior in society, but whose violation is not considered serious.

Negative Sanctions

Penalties or punishments imposed to enforce conformity to social norms, aiming to discourage unacceptable or deviant behavior.

Cultural Universals

Patterns or traits that are globally common to all societies, such as language, religion, and family structures.

Situational Norms

Shared expectations and rules guiding behavior in specific situations, environments, or contexts.